How Hankook Transformed Their Safety Culture

If you've ever driven on a highway, visited a tire shop, or watched Formula E racing, you've probably encountered Hankook's work. As the world's 6th largest tire manufacturer, Hankook produces millions of tires annually across facilities in Korea, Hungary, and Tennessee. Their Clarksville plant alone churns out 15,000 tires daily.

Industry

Manufacturing

Employees

2400

Location

Clarksville, Tennessee

The Problem: Safety Without A Voice

Before 2023, Hankook Tire's Tennessee plant recorded exactly zero near-miss reports from employees. Not because the facility was perfect—because workers had no systematic way to speak up.

Everything ran on paper. Incident reports sat in filing cabinets. Workers who spotted hazards had to go through supervisors, hoping the information would reach someone who could act. Most didn't bother.

"We were just the bad guys," says Patrick McDowell, Health and Safety Unit Manager. "People thought we were only there to catch them doing something wrong."'

Key Pain Points:

  • No digital infrastructure: Everything was managed through pen and paper
  • Limited near-miss reporting: No systematic way for employees to report safety concerns without going through supervisors
  • Inefficient incident management: Paper-based incident reports were difficult to maintain and track
  • Poor communication: No central repository for safety data, making it difficult to share information across departments
  • Slow workers' compensation processing: Claims took 4-6 days to submit to insurance companies
  • Lack of transparency: Employees had no visibility into the status of their safety reports

The Breaking Point

When McDowell joined in 2023, Hankook was pursuing ISO 45001 certification while managing hundreds of construction contractors for a major expansion. The paper system couldn't scale.

The team evaluated five major EHS platforms including KPA and VelocityEHS. However, the pricing models presented significant challenges—quotes ranged from $100,000 to $300,000 annually. Most required a significant upfront investment before they knew what would work and rigid implementations.

Hankook needed something different: flexible, affordable, and simple enough that anyone—from recent high school grads to Korean expatriates with limited English—could use it immediately.

The Six-Month Test

Rather than a traditional rollout, Hankook spent six months deliberately trying to break SafetyAmp.

Over six months, Patrick and Scott worked directly with group leaders, supervisors, and frontline workers to ensure the system would meet real operational needs. Each week, they gathered feedback and made iterative improvements to forms, workflows, and interfaces.

"Travis told us, 'If you break it, we'll figure out how to fix it,'" McDowell recalls. Frontline supervisors and group leaders tested forms, submitted feedback, and requested changes weekly. Form 24001 became form 24740 after 739 iterations.

The team focused obsessively on one question: Would the people actually using this system every day find it easier than the old way?

They customized dashboards by shift. Built QR code equipment inspections. Created visual reports that transcended language barriers. Made the system theirs, not a vendor's off-the-shelf package.

What Changed

The system delivered measurable results from day one. Incident notifications began flowing to management in real-time, equipment inspections could be completed in seconds using QR codes, and workers gained direct access to report safety concerns.

The most significant change was in near-miss reporting. After recording zero near-miss reports the previous year , the plant documented 17 in the first three months—indicating employees felt comfortable reporting potential hazards before they became incidents. This trend continued to grow as employees reported 232 near-misses in 2024, and 479 YTD in 2025.

Each near-miss report represents a potential incident that was identified and addressed proactively, contributing to the overall reduction in OSHA reportable incidents and supporting the shift toward preventive safety management.

479 Prevented Incidents

From 17 near-miss reports in 2023 to 479 in 2025 YTD. Each one represents a hazard caught before someone got hurt.

Workers now report directly through tablets or phones. They watch in real-time as the EHS team investigates, attaches photos, and resolves their concerns. No more black holes.

Same-Day Workers' Comp Processing

Claims that took 4–6 days now close the same day. During audits, McDowell pulls inspection records instantly instead of shuffling papers. "You just type in the date and every inspection appears."

30% Drop in Insurance Costs

EMR rate fell from 0.99 to 0.69—direct result of fewer injuries and proactive hazard identification.

59% More Safety Inspections

Daily forklift inspections jumped from 4,136 (2024) to 6,576 (2025). The process went from clipboards to QR code scans completed in seconds.

The Cultural Shift

"People stop us in the hallway now," McDowell says. "'Hey, you're safety, can we talk to you about this?' You can't ask for anything better."

The change was psychological more than technological. When workers see their reports acted on within minutes, when they can track resolution progress, when visual dashboards show their department's safety performance, they stop viewing safety as something done to them.

95–98% adoption. SafetyAmp’s multi-lingual capabilities made sure everyone at the facility has a voice.

What started as an EHS tool became a communication platform. Workers now report machine breakdowns, quality issues, behavioral concerns—anything that makes their job harder or more dangerous.

The Bottom Line

The transformation at Hankook was about giving people the tools and voice they needed to make their workplace safer. Workers who once had no way to report concerns now had a direct line to safety leadership.

Managers who once waited days for incident reports now had real-time visibility. Korean and American employees who once struggled with communication barriers now shared a common visual language around safety data.

The results speak for themselves:

  • 28x increase in near-miss reporting (17 → 479)
  • 30% reduction in EMR rate (0.99 → 0.69)
  • 59% increase in daily safety inspections (4,136 → 6,576)
  • 95-98% employee adoption rate
  • Same-day workers' comp processing (vs. 4-6 days)
  • Cost savings versus $100K-$300K annual quotes from traditional platforms

"I am happy and proud to say that the EHS department has slowly moved from a reactive state to a proactive state, and we're now dealing with leading indicators of safety issues versus lagging indicators."

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